Perhaps it was inconsequentia, in little things;
although you’d say its trivia probably, or likely
dismiss politely what you can't even see - tho’
I noticed on outset & the ad breaks got to me
by Day Two through their bad taste. So - I am
supposed to be an idiot and cop it sweet; but
I can’t imbue humour easily into the dumbest
and most demeaning ads I’ve ever viewed
they’re aimed impersonally, and thus not too
serious, no way are we part of the mob they
refer to; and also - we’re sure no such idiots
exist, because if they did it’d be ‘crazy’ proof
of the ads’ inexplicable hokum inanity, but -
Commonwealth Games ‘free to air’ coverage
and their unsophisticated & home-grown ads
address us as ‘rustic rubes’; well boohoo, as
soon as the Games are over - you’re off my
sports TV venue list as - too costly to view
© 3 August 2014, I. D. Carswell
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